BetterBone emerged from a profound belief that there had to be a superior, safer, and more sustainable way to cater to dogs' chewing needs, irrespective of their size or breed. Armed with over 25 years of expertise in material science, Betterbone embarked on a mission to revolutionize the pet industry by introducing the first innovation in dog chews in over seven decades.

Their journey began with the creation of a proprietary material that serves as the core of BetterBone. This material embodies their commitment to natural, safe, and sustainable ingredients. Primarily composed of all-natural, GMO-free cellulose and vegetable oils sourced directly from the European food industry, it forms the foundation of BetterBone chews.