The love for pets and the connection we share inspires us every day. We’re proud that each recipe maintains the same heart and soul of the original batch, using just a few quality ingredients, made with love for your pet.

The first batch of wholesome treats was baked in a home kitchen more than 16 years ago. The recipe was made from scratch for a sweet German Shepherd with food allergies. In the years since, we have expanded the family of brands to meet the unique tastes and nutritional needs of not only all types of dogs, but also for dogs of every life stage…always remembering where we started.