The founder Lucy Postins turned her home-prepared dog diet into a business after friends asked for the recipe. With experience in the pet food industry, Lucy noticed the stark difference between conventional pet food and human food. She aimed to bridge that gap by creating a clean and trustworthy pet food that met the same quality and safety standards as healthy human food.

The name Honest Kitchen reflects the commitment to transparency and openness, in contrast to the shady practices of the traditional pet food industry. We pride themselves on being authentically Human Grade, setting a higher standard for quality, safety, and integrity.