In 2013, people’s pursuit of wearable technologies became phenomenon, aroused from which, the Guo Brothers (Co-founders of PETKIT who were hardware engineers at the time) started to ask themselves: we already created better life experience with technologies for humans, so why don’t we use our professions to bring welfare to the animals? As animal lovers and pets’ owners, they raised the question at the time when pets were not paid enough attention to. They left their job soon after and started the meaningful journey to redefine pets’ lifestyle and the raising experience for the parents.