Shameless Pets story began when James, a corporate food buyer at Target, witnessed the alarming amount of food waste—over 63 million tons annually in the U.S. alone—that contributes to 8% of global greenhouse gas emissions. Inspired by his food-loving dog, Mina, James had an idea to transform unused ingredients into healthy dog treats. However, he needed expertise in dog treat-making. That’s when he met Alex, a food scientist who shared his passion for sustainability and love for dogs. Together, they developed four all-natural, grain-free treat flavors, boosted with superfoods, using upcycled ingredients. In October 2018, they launched their brand, partnering with retailers nationwide to create eco-friendly, delicious treats that dogs love!