In 1984, Alice Nichols founded Up Country, revolutionizing the world of dog collars. Back then, nylon and leather were the only options, lacking any flair. Despite skepticism, Alice designed the first six Up Country collars, deemed too extravagant for mud-loving dogs.

Today, perceptions have shifted dramatically. With over 120 collar designs, lifestyle accessories, and exquisite home decor, Up Country infuses unparalleled style and personality into pets' lives. What remains unchanged throughout our 35+ year history is our unwavering commitment to quality. Every item is meticulously hand-sewn, pressed, and finished in the USA. We take pride in our meticulous craftsmanship, dedicated customer service, and everlasting satisfaction guarantee.